mental health,  Mindful Living,  Mindfulness

F&F #MarkYourMan campaign and CALM Charity Tee encourages men to support each other this World Cup

At the time of this World Cup, F&F has partnered with award-winning charity Campaign Against Living Miserably (CALM) to promote male mental health, supporting men to open up and look out for each other. The F&F CALM #MarkYourMan campaign will encourage men to support each other through good days and bad, as they would support their football team at the time of this year’s World Cup.


Romesh Ranganathan, newly announced CALM ambassador, and Rob Beckett, supporter of CALM, are the face of the F&F x CALM #MarkYourMan campaign. The comedians are working with CALM and F&F to encourage men to support each other.

Richard Price, F&F CEO, said “CALM do amazing work to build awareness and campaign for societal change in male communication and emotional support. They provide invaluable care with front line crisis management, so we’re delighted to partner with CALM and we hope to raise further awareness, get men talking and support CALM with donating profits from our charity t-shirts.”

Simon Gunning, CALM CEO, said: “We’re thrilled to be working with F&F and Tesco on their brilliant #MarkYourMan campaign. Together we’ll reach a huge audience with the wonderfully positive message about supporting the men and boys in our lives. With Romesh and Rob at the helm it shows that together we can tackle a serious issue with authenticity and humour. We encourage everyone to get a t-shirt, support CALM and #MarkYourMan – whether that’s your dad, your son, your partner or your pal.”



Tesco hopes to raise £20,000 from the sale of CALM t-shirts. Support the #MarkYourMan campaign with the F&F CALM Charity Tee, £6

F&F will donate £1.00 from the sale of each CALM T-Shirt sold between 14th May 2018 and 1st August 2018 to CALM (registered charity No 1116021 and SCO44347)

Available in-store from 4th June




Founded in 2006, the Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide. For more information visit

In 2016, 76% of all suicides in the UK were male. Suicide is the single biggest killer of men aged under-45 in the UK (NISRA, GRO, ONS, 2015). Only 55% of men who’ve experienced depression will tell anyone about it, compared to 67% of women (CALM’s Masculinity Audit 2016).

CALM’s free, confidential and anonymous helpline & webchat are open every day, 5pm-midnight

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